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Classic Legends revived Yezdi is back in India with a bang launches of three motorcycles Adventure, Scrambler and Roadster

 

Yezdi Roadster, Scrambler and Adventure bikes launched in India at a starting price of 1.98 lakh 

Bike lovers wait has ended now, most popular iconic bike brand from the seventies to nineties Yezdi made an exciting comeback for Indian bike riders.

Yezdi is ready to comeback in the Indian market after 26 years with much anticipation to lead all motorcycle brands.  Revived under the umbrella of Classic Legends, a unit owned by Mahindra Group, Yezdi has already teased three new motorcycles for customers here.

Yezdi used to sell popular motorcycles such as Roadking, Delux and Monarch in India till 1996. Now the new models will come bearing retro charm and modern elements.

In its new avatar the Roadking could soon sport an electric heart too as Classic Legends is working on electric motorcycles under the Yezdi brand even as it launches petrol-powered motorcycles on Thursday.

Yezdi is now the third brand to be revived by Classic Legends after, Czech brand Jawa in 2018  (grabbed an overwhelming consumer response) and BSA (iconic British motorcycle brand in UK) for the Indian market.

Yezdi  has decided to return with three new motorcycles in India. Now Yezdi  will be ready to include Yezdi Adventure, Scrambler and Roadster. All three  motorcycles sport contemporary designs and digital instrument clusters, and are aimed to target riders looking for regular commute as well as those willing to take off-beat roads. The price of the motorcycles start from 1.98 lakh and go up to 2.19 lakh (ex-showroom, Delhi).

  • Yezdi motorcycles get the same engine but different power and torque outputs. The Adventure churns out 30.2 PS of power and 29.9 Nm of torque. Scrambler generates 29.1 PS and 28.2 Nm, while Roadster belts out 29.7 PS of power and 29 Nm of torque.
  • Yezdi Roadster is meant for a regular riding experience. It blends classic style and modern elements. This could throw a tough challenge to Royal Enfield Thunderbird.
  • Yezdi Scrambler is meant for both off-roading and regular commuting. It sits between Yezdi Adventure and Yezdi Roadster.
  • Yezdi Adventure to be the flagship motorcycle of the brand. It will compete with Royal Enfield Himalayan.

While Classic Legends still follow   the retro theme with all the Jawa motorcycles, it is taking a slightly modern flavour with the Yezdi brand. The company will begin sales of three different motorcycles under the Yezdi brand through 300-odd sales outlets starting Thursday.

Classic Legends doesn’t reveal its sales figures, but data from the government’s vehicle registration portal show that about 69,000 motorcycles have been registered so far since the launch of Jawa. The data are incomplete however, as Andhra Pradesh and Telangana and a few union territories are not yet on the platform. That can add up to 20% more to the numbers.-(Economic Times)

The company expects to sell at least thrice as many Yezdis as it sold Jawa.

“Yezdi was around twice as long as Jawa. Its sales were ten times as much. We have similar expectations from the brand,the company can produce between 20,000 and 30,000 Yezdi motorcycles a month based on supply chain constraints"-Classic Legends co-founder Anupam Thareja said.

Yezdi had previously released a teaser video which showed Adventure and a Scrambler model running through a forested area. Both models had circular LED headlights and twin exhausts. On expected lines, both models were also under heavy camouflage.

Mahindra Group chairman tweeted an image on Wednesday showing Jawa and Yezdi dealerships side by side. Hinting at the two brands being under Classic Legends' umbrella, Mahindra wrote, “Long lost brothers. Reunited…" The image he posted shows that the Jawa showroom has been remodelled to accommodate upcoming Yezdi motorcycles.


"With Yezdi nothing is off limits," says Mahindra Group Chairman Anand mahindra.

Yezdi's key highlights:

  • Yezdi motorcycles are expected to boost the charm of retro-modern motorcycles in India. Classic Legends has already done that with Jawa. Tough competition ahead for Royal Enfield.
  • Yezdi motorcycles are likely to be powered by a 334cc, single-cylinder, liquid-cooled engine paired with a six-speed transmission. The engine is good to churn out 30.64 bhp of power and 32.74 Nm of peak torque. However, power and torque figures may vary for the type of motorcycle.
  • Yezdi Roadking is one of the new motorcycles the brand is bringing. This is a cruiser motorcycle likely to come with circular LED headlights, taillights and turn indicators and split seats. Other design elements of this motorcycle will include cast alloy wheels, telescopic front suspension with fork gaiters, twin rear shocks and disc brakes on both wheels.
  • Spy shots of the Yezdi Adventure motorcycle hint that it will come with a tall windscreen, beak-style front fender, jerry can holders, saddles stay, and a rear luggage rack. The exhaust canister seems to have been inspired by the Royal Enfield Himalayan.(source: HT auto)


 

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